H&M's new brand called &Other Stories opened the doors of his first store at Regent Street in London and at the same time launched their online shop stories.com. New store openings are expected also in Milan, Paris, Stockholm, Berlin and Barcelona. The luxurious new brand believes that by creating her own personal style a woman builds her own story. Their clean minimalistic style remind me a lot of COS, Acne and Phillip Lim. The brand will focus on women's fashion and beauty offering clothing, shoes, bags, accessories, lingerie and beauty products and will not include menswear or childrenswear. They will center aroung statement pieces that are worth the investment and women will wear during the next seasons as well.
photos via vogue.co.uk and stories.com












Loved some of the designs!!!
ReplyDeleteI didn't know your blog, but I really liked it!
Arcanus Unknown
http://www.arcanusunknown.com
Sounds like a really great initiative, I am loving the chic bags and stunning modern heels.
ReplyDeletehow fun is this new line!
ReplyDeleteI love that green should bag.
Great looks! Very nice bags.
ReplyDeletehttp://leahbrownnyc.blogspot.com
love those brogues. let's follow each other! xx
ReplyDeletelove h&m! great post dear! would you like to follow each other via gfc and bloglovin? I always return the follow..let me know
ReplyDeletehttp://signaturechic.blogspot.com/
nice blog)loves it)
ReplyDeletewould you like to follow each other?)
xoxo Christy
Hello sweety! This is such a amazing post to observe! Utterly like it! Are we following yet? If not then let's follow via GFC, BL, LB and FB too! Let me know, I always follow back! New post up on my blog (: Stop by me soon! xx
ReplyDeleteWith love ❤
www.fashionholicsparkle.blogspot.com
Hey darling)
ReplyDeleteI nominated you to The Versatile Blogger Award))
Check out my post to see it :)
http://amenfashion-christy.blogspot.cz/2013/04/i-have-been-nominated-to-vba.html
xoxo Christy